We live in a global world where the only global thing is market. Due to the legislation disparities, core differences between the various states/continents leading to a big difference on the production costs, the end consumer got used, due to the global market dynamics, to care mostly about price. That's why we created our Gloxy series. I actually decided to implement a mix on production and raw materials supplying. That leads, with no compromise, to the production of unique instruments, valued by professionals and young talents who can find the right piece of gear to create their future as artists, without settling for mediocre instruments with no real identity, to make their dreams come true. This project/process let me make the most of the advantages of living in Italy, with an “Italian Style”, relying on Glocalization to win in globalization. By Glocalization I mean making the most from our “Local” world, resulting by living in Italy, with a unique lifestyle the world envies us, using all that creativity everybody acknowledges us, other than the advantages perfectly and harmonically mixed with the relationship network we built worldwide. This mix let me develop and design unique instruments with an unbeatable value for money. Mine is not just a product, it's a project, a different way to conceive production and the way to do business, a new philosophy that let us synergistically merge the advantages of this historical period. Result? Products with a consistent and extremely important added value: Ours! Superior products at a competitive price, respecting all my dealers, my passion and respect for music, musicians and their instruments! —Marco De Virgiliis—